Como utilizar as redes sociais a favor da sua carreira

02-07-2013 |
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Segundo pesquisa Ibope Nielsen Online de dezembro de 2011, das 63,5 milhões pessoas com acesso à internet, 48 milhões são usuários ativos em casa ou no trabalho. Outra pesquisa de janeiro mostra que o Brasil já é o quarto país do mundo a ter mais perfis no Facebook e, quando se trata de Twitter, ocupamos a terceira posição. 

Dentre as diversas redes sociais, é o Linkedin que hoje ocupa a primeira posição como recurso utilizado por empresas para busca de profissionais, funcionando como um grande banco de dados profissionais de pessoas de diversos países. Por isso, é extremamente utilizado por Headhunters e tem um cunho mais profissional que as demais redes. Se você não tem uma conta lá, considere-se fora da vitrine global de profissionais do mercado

Para facilitar o trabalho dos Headhunters e aumentar as suas chances de ser identificado através das redes sociais (em especial o Linkedin), seguem algumas sugestões:

1) Não Tenha preguiça: preencha todos os campos disponíveis, coloque suas atividades e responsabilidades, seja claro com relação ao nome da empresa, período de trabalho e seu cargo. Inclua cursos de extensão e pós-graduação, conhecimento em idiomas e eventuais publicações.

2) Mantenha seu perfil atualizado: importante que você mantenha as informações acima sempre atualizadas, inclua novos cursos, novas experiências, mudanças de cargo ou de empresa

3) Disponibilize um contato: importante que você disponibilize um meio para que o Headhunter consiga se comunicar com você. Muitos preferem não disponibilizar o telefone, um e-mail que você costume visualizar já é suficiente. Afinal, de que adianta estar na vitrine se não é possível contatá-lo?

4) Participe ativamente na rede: faça parte de grupos que estejam de acordo com seus interesses profissionais, participe de debates, deixe seus comentários e poste conteúdos interessantes do universo profissional. Respeite a etiqueta das redes e publique informações condizentes com o canal em questão.

5) Atenção especial: fique atento aos seus comentários e posts, principalmente porque os amigos da sua rede podem ser colegas de trabalho. Aquilo que você posta não é mais somente seu, passa a ser compartilhado com todos. Profissionais de RH estão cada vez mais atentos aos que os candidatos publicam, a fim de detectar tendências comportamentais.

6) Solicite referências: é possível solicitar referências profissionais, mas cuidado com o profissionalismo destas, solicite indicação a quem realmente trabalhou com você e tem subsídio para oferecer informações profissionais a seu respeito. Nada de manter referências de pessoas com as quais tem somente um vinculo familiar ou de amizade.

7) Ética e profissionalismo: lembre-se, numa rede social de cunho profissional, de certa forma, você também representa o seu empregador, pois você o escolheu para vender sua mão de obra ou força de trabalho, por isto, nada de denegrir ou vazar informações sobre a empresa, isso pega muito mal.

Por fim, é importante ter em mente que a internet é uma extensão de suas relações sociais, nela você continua sendo a mesma pessoa, com os mesmos valores e crenças. Muitos até mostram traços de personalidade que normalmente não demonstrariam pessoalmente por acreditarem na falsa segurança que a internet proporciona.

E é exatamente isso que muitas empresas buscam conhecer; aquilo que o candidato não tem a intenção clara e racionalizada de demonstrar em um ambiente de entrevista (mesmo cientes - empresas - de que avaliar uma pessoa somente pelo que ela divulga na internet não é algo muito preciso).
 
Núria P. V. Borro
HR Manager Sntalent Brasil - 
 
 
 
Bibliografia:
 
http://tearh.com.br/profissionais/
http://www1.folha.uol.com.br/tec/1030043-brasil-e-4-pais-no-facebook-em-numero-de-usuarios.shtml
http://tecnologia.uol.com.br/ultimas-noticias/redacao/2011/04/26/brasil-e-o-3-pais-com-maior-penetracao-do-twitter-entre-internautas-diz-pesquisa.jhtm
http://www.ibope.com.br/pt-br/Paginas/home.aspx
 

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