Productividad y capital humano

13-03-2013 |
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Hablar de productividad en el sector empresarial es hacer clara referencia a soluciones. La productividad se relaciona a la consecución de objetivos y resultados, a través de las diferentes acciones que ponemos en práctica para llegar a ellos.

 

Estas acciones las llevan a cabo personas, seres humanos protagonistas de las ganancias y del crecimiento de una empresa.

 

De ello deriva la importancia del capital humano, entender que al igual que las empresas, este recurso de personas es dinámico y enfrentan situaciones diversas y adversas, por lo que para su integración y adecuación, es necesario realizar ajustes continuos que permitirán enfrentar los acontecimientos de forma exitosa.

 

Evolucionar y fortalecer una marca o negocio debe comenzar por la valoración y desarrollo del capital humano. Hoy los directivos comienzan a entender que son los empleados los que diferencian a las empresas, las convierten en líderes de mercado y permiten alcanzar niveles altos productividad y el éxito.

 

¿Por qué el capital humano?

 

Porque son ellos los que permiten día a día encontrar las soluciones ante las adversidades y eventualidades, quienes poseen talentos, actitudes y aptitudes capaces de complementar los conocimientos necesarios en la consecución de objetivos y solución de problemas

 

¿Cuándo son productivas las organizaciones?

 

Las empresas son productivas cuando sus trabajadores marcan una diferencia, son ellos quienes posibilitan a las organizaciones a ser más rentables y protagonistas en el mercado, innovando y evolucionando constantemente. Por esta razón, es necesario conciliar la productividad con el personal.

 

Hoy la realidad muestra que las organizaciones son más productivas y rentables cuando el personal se implica en ellas. Los líderes deben enfocar las estrategias a involucrar a sus empleados, de esta manera, ellos encontrarán el bienestar se esforzarán continuamente enfocándose en la consecución de los objetivos corporativos.

 

Posted by Aymara Duran Marcano (@AymaraDuran) Social Media Strategy & Marketing 2.0

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