Community Manager e o Recrutamento 2.0

02-05-2013 |
775 Comentários |

Como muitos sabem, o cotidiano de grande parte da população do planeta vive 24 horas por dia entre o mundo online e o offline. Pois bem; eu, você, nós estamos numa situação onde essas duas realidades se misturam o tempo todo.


Passamos o dia passeando por essas duas realidades. A web se tornou parte do nosso corpo e da nossa rotina.
Com isso, as empresas ganham um novo desafio: como se comunicar com este novo tipo de usuário?


Existem muitas formas, uma delas é por meio das mídias sociais. Com elas uma instituição pode saber muito: o que estão falando da sua marca, o que o público alvo achou do lançamento do novo produto, como foi a recepção da nova propaganda veiculada. Dá até pra saber quando, como e onde a empresa foi criticada.


E com esse ‘oceano’ de informações o Community Manager (CM) se apresenta como uma boa – ótima – estratégia de comunicação.

 

  • O que é


O CM é o profissional responsável por desenvolver novas formas – estratégias – para alcançar os stakeholders ‘vituais’, por sustentar estas estratégias e desenvolver o relacionamento da organização com todos os seus públicos. Em outras palavras, ele é o representante da organização nas redes sociais.

 

  • O que faz


Este profissional tem a capacidade de desenhar a imagem da empresa na internet, planejando as ações, monitorando e analisando estes meios de comunicação. O CM surge para traçar uma comunicação estratégica com os públicos da web 2.0.

 

  • CM e o Recrutamento 2.0


Com a internet e com a massificação das redes sociais, é cada vez mais importante o uso das redes sociais para encontrar candidatos passivos e ativos. A web 2.0 se transformou em uma fonte rica de informações e de candidatos. Mas para recrutar com êxito, é preciso que a empresa tenha visibilidade e espaço no meio virtual.


Na hora de recrutar, o apoio do CM é fundamental, pois ele possui o mapeamento das mídias sociais de forma estratégica para encontrar candidatos passivos e ativos e qual deve ser a melhor estratégia para a publicação de determinada vaga.


Com o recrutamento 2.0 as empresas estabelecem uma relação muito mais direta com seus candidatos através das ferramentas interativas que a internet oferece, alcançando de forma eficaz o talento apto para a vaga ofertada.


E então, como estão suas redes sociais?

Posted by Carolina Correia (@RPerinha) Market Development Assistant
Fonte:
http://socialfresh.com/community-manager-report-2012/http://www.webdialogos.com/2012/midias-sociais/voce-sabe-o-que-faz-um-community-manager/,
Fonte da imagem: http://www.ibccoaching.com.br/blog/artigos/redes-sociais-e-as-relacoes-de-trabalho/

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