Produtividade e capital humano

14-03-2013 |
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Falar de produtividade do setor empresarial é falar - e pensar - claramente em soluções. A produtividade, neste contexto, está relacionada com a realização dos objetivos e resultados, por meio de diferentes ações que colocamos em prática para alcançar tais objetivos. Essas ações são realizadas por pessoas, seres humanos, protagonistas dos lucros e do crescimento de qualquer negócio.

Daí a importância do capital humano, que assim como as empresas, este recurso de pessoas é dinâmico e enfrenta situações diversas e adversas, que para a sua integração e adaptação é preciso fazer ajustes contínuos, que permitirá enfrentar os acontecimentos de forma eficaz. Em outras palavras é entender que é preciso saber lidar com uma equipe, um setor, com o corpo humano de uma organização.

Por isso, para evoluir e fortalecer uma marca ou empresa é preciso avaliar e desenvolver o capital humano. Os gerentes de hoje estão começando a entender que são os funcionários que diferenciam as empresas, tornando-as líderes de mercado e chegando a altos níveis de produtividade.

Por que o capital humano?

Porque eles são os únicos que permitem que, todos os dias, se encontrem soluções para as adversidades e eventualidades, são eles que têm o talento, a atitude e a habilidade capaz de complementar a formação em atingir metas e resolver problemas.

Quando eles são produtivos para as organizações?

Empresas são produtivas quando seus funcionários fazem a diferença, são eles que permitem que as organizações sejam mais rentáveis ​​e atuantes no mercado, constantemente inovando e evoluindo. Por esta razão, é necessário conciliar a produtividade com o capital pessoal.

Hoje, a realidade é que as organizações são mais produtivas e rentáveis ​​quando os funcionários estão envolvidos nelas. Os líderes devem se concentrar em estratégias para envolver seus empregados, dessa maneira eles vão encontrar uma equipe esforçada envolvida e apta a alcançar as metas corporativas.

 

Posted by Aymara Duran Marcano (@AymaraDuran) Social Media Strategy & Marketing 2.0

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