Las redes sociales han revolucionado el sector de los RRHH protagonizando cambios innovadores en los procedimientos de selección de personal y estrategias de reclutamiento 2.0, a través de las distintas herramientas online que proporciona internet.
Las empresas utilizan cada vez más los Social Media para atraer y reclutar candidatos, siendo este panorama una realidad que muchos directivos y managers de Recursos Humanos les sacan provecho.
Las redes sociales son espacios que proporcionan una enriquecida oportunidad para el desarrollo y evolución de las tareas del sector. Sin embargo, la pregunta de si realmente son los Social Media una oportunidad para los RRHH, es cuestionable dependiendo del espejo en que se mire.
Son muchos los directivos y empresarios que afirman que los paradigmas aunque cambien deben mantener esencias y se niegan a abrirle las puertas a todas las ventajas que los Social Media brindan, otros se topan con una barrera generacional que opaca las diversas ventajas de estas nuevas prácticas en RRHH y muchos otros temen enfrentar críticas y/o dañar la imagen a través de hacer públicos ciertos procedimientos.
Si bien es cierto que los Social Media tienen una gran capacidad de viralidad en cuanto al mensaje, también lo es, que su uso adecuado y profesional siguiendo estrategias de marca, desembocan en resultados muy favorables.
Posted by Aymara Duran Marcano (@AymaraDuran) Social Media Strategy & Marketing 2.0
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